The Day Two Dilemma

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September 16, 2005 by Dane Carlson | 0 Comments

Startup Journal:

Call it the Day Two dilemma.

You have a brainstorm, wake up the next morning, and need to figure out whether the idea is actually worth pursuing — or better left under the covers.

This is the murky time before investors, retail space or product packaging come into the picture — a time to figure out where that big idea might actually fit, or not fit, in the marketplace. After all, there’s no shortage of would-be visionaries out there: last year alone, there were 674,499 applicants for a new trademark or patent registration.

While groups abound to help entrepreneurs find financing, pen a business plan or secure a patent, on Day Two it’s mostly up to the individual to do some reconnaissance, and soul-searching.