The Young Entrepreneur’s Edge : Using Your Ambition, Independence, and Youth to Launch a Successful Business

Amazon:

It seems like these days, whenever you look at a newsstand, at least one major business magazine has a cover story about a wildly successful entrepreneur in his or her 20s or 30s. That’s not surprising when one considers that one out of every five small-business owners in America is under 35, and that more young people are starting businesses than ever before. Right now, in college dorm rooms and their parents’ garages, the next generation of Sam Waltons, Bill Gateses, and Michael Dells are hard at work.

“If you are ever going to take risks in exploring your career options, this is the absolute best time to do it,” says 26-year-old entrepreneurial expert Jennifer Kushell. “Why wait until you have a semi-stable corporate job and major financial obligations to discover that you hate your career and need to make a big change?”

Kushell is the ideal mentor for young people thinking about taking the plunge. Her very successful Young Entrepreneurs Network educates teens and twentysomethings in 40 countries about forming their own companies. A born entrepreneur — her father and aunt are leading experts on franchising and trademark licensing, respectively — Kushell presided over her own company’s growth while attending college full-time. Her book draws on her invaluable hands-on experience: “It’s not so much a how-to-start-a-business book as it is a how-to-cope-with-life-while-starting-and-succeeding-in-your-own-business book,” the author says. “All I can say is that this is the real deal, the real story.”

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