Missy Cohen-Fyffe’s business began when other moms gave her unsolicited feedback as she strolled down grocery-store aisles with her son riding in blanket-like protection in the shopping cart.
“I just didn’t want my son biting on the gross, grimy metal,” she said of her Clean Shopper invention.
“I didn’t think I was taking too much of a gamble because every time I used my product in the store I was approached by moms who wanted to buy it,” she said of starting her company, Babe Ease, LLC. “I thought there would be demand for the product if I could figure out how to make it on a large scale.”
Cohen-Fyffe is among a growing number of “mom-preneurs,” women who come up with a product idea related to their child-rearing needs and shepherd it through the research, design, patenting and marketing process in the hope of starting a viable business.
For years, finding an outlet to be creative, make a living and be