Your first customer is always the hardest to get. Customers follow where others lead. Let’s say there are two restaurants on the same street; one has a line of customers waiting for tables and the other is empty. I’ll almost certainly go the restaurant that’s full even if I have to wait.This “follow the herd” mentality also applies to businesses. Companies like to know that others, especially those in their own industry, also have used your product or service. You’ve got to have a track record for prospective clients to feel comfortable.
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