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Chuck on October 7th, 2005 at 6:36 am
Home based - or brick and mortar travel agency for that matter - is competing against things like obitz and travelocity, not to mention direct searches on the net.
So the Net is like a big Wal Mart of travel.
How did Sam Walton say to compete against him? Offer superior service and things he couldn’t offer.
In travel, that would mean packaging trips (air/cruise), theme trips “Holy Land”, affinity groups (Fraternities), etc.
It will be hard just to set up a link to an affiliate travel site.
The web marketer will need to promote the benefit, not the vehicle.