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Do Some Sleuthing
If you’re truly concerned about the competition licking at your heels, check it out thoroughly yourself. You need to experience what customers are experiencing there. See how their pricing or product mix or the overall encounter fares with your own. Certain other ways of spying on your competition can be helpful as well, as long as they’re all ethical and above-board. Greg Hamilton, for example, operates a Curves International franchise in Bakersfield, California. One of his best ways of getting qualified leads for his women’s workout facility is to leave “lead bags� at other businesses around town where women can drop a slip with their contact information if they want to find out more about Curves. Well, a competitive club in town has started to do the same thing – so Hamilton isn’t above sneaking a look at how many slips are in his rival’s lead bags versus his own.
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