Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.


Before selling a product or service, it’s important to know the market you will be entering. Research includes finding out what potential customers need, what they want and don’t want and why. Your goal is to build a demographic profile of your customers.

A research or business library can prove helpful for studying the manner in which other small businesses have approached their target audiences.

Surveys, questionnaires and focus groups are among the many ways to obtain original data on potential customers. You can also get basic information when a customer calls for your services, visits your facility or browses your Web site.

When customers make a purchase or any kind of inquiry, you can find out where they heard about your business. In this manner, you can better plan — and track — your marketing efforts.

via Mary Sullivan.

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Originally posted by Dane Carlson on October 13, 2005 in Ideas.


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