Seth Godin found, and bought, a copy of the the first big full page advertisement he ever did in a magazine. Where’d he find it?
Someone is selling it on eBay. (Not any more, I bought it for $5). This guy buys old magazines and sells them online, one page at a time!Is there a buyer for every page, for every ad, for every headline? Nope. Doesn’t matter. Because for this ad, for this page, here I was.
The long tail really does open up an amazing array of products and services: If you could buy thousands of old magazines for pennies each, separate, scan and post the pages for sale, manage the payments and shipment automatically, how many pages would you have to sell for $5 to make a few hundred million dollars?
Not many.
siacgem on October 18th, 2005 at 4:04 am
long tali在市场上的开放表明，用户力é‡?çš„å?‚与价值。对于公å?¸æ?¥è¯´ï¼Œè¿™å°†æ˜¯ä¸€ç§?开放的ç–略的必然趋势。
Dane on October 18th, 2005 at 5:41 am
Yes, the long tail.
Scott on October 18th, 2005 at 2:43 pm
How many would you have to sell to make a few hundred million dollars? Let’s assume you mean 300 million - so, at $5 a pop - you’ve got 60 million to sell. at an average of 30 minutes/page (to acquire, scan, upload, and collect payment on) you’re talking about over 3400 years to make that money - doing nothing else.
assuming 150 pages/magazine, with 50% being sellable, and $.05/magazine, you’d need $40k up front to buy the magazines. (although I guess you could buy them as you go).
just wanted to add a little scale to this - it illustrates a great way to make some extra beer money though.
triticale on October 19th, 2005 at 4:56 am
The trick is to find magazine pages to sell for significantly more than $5 each. I have in inventory some Fortune magazines from the Thirties, including one which has a certain infamous cigarette advertisement on the back cover, the one for which the wealthy sportsman succesfully sued. Some IP lawyer will bid that one way up.