In order to stay in business you must solve problems. Most people assume I am talking about business problems like cash flow, inventory, and customer service issues, and while those things are important to your business, they do not keep you in business. What will sustain your business long term is how well your product, service, or opportunity solves people’s problems.
I know the term is overused, but you must add value to people’s lives. Find a product, service, or opportunity that is reasonably priced and solves a problem for the end user and you will be adding value to the lives of others. Add value to enough lives and you might just build yourself a successful business.