Archive for October 21st, 2005
Today question from OPEN Adventures in Entrepreneurship is: How do you manage change? This is my second answer today. My first is here. Being in business has always required the ability to adapt. Capitalism thrives because it allows the market to route around obstacles. Today, though, the pace of change confronting small business entrepreneurs is [...]
Today question from OPEN Adventures in Entrepreneurship is: How do you manage change? The only constant is change, and to be an entrepreneur today you really have to embrace and understand that no matter how diligently you prepare, your business will probably not be exactly the same one year from now. I’ll post more on [...]
Phil Dunn: When considering the value of your products, pay special attention to buyers’ fears. Fears also indicate benefits, and, they can be intimately intertwined with dreams. With Tivo, for example, customers fear advertising mind control while dreaming of convenient TV watching. With soap, they fear stinking while dreaming about attractiveness. When you get right [...]
