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Fear Sells
When considering the value of your products, pay special attention to buyers’ fears. Fears also indicate benefits, and, they can be intimately intertwined with dreams. With Tivo, for example, customers fear advertising mind control while dreaming of convenient TV watching. With soap, they fear stinking while dreaming about attractiveness.When you get right down to it, hundreds of thousands of successful products are associated with fears. Here are some common fears that have spawned countless products:
- “I’m afraid that a robber will break into my house� (home alarm systems)
- “I worry about my health� (health insurance)
- “My car is making funny noises and I’m afraid it will break down on a lonely country road� (auto protection services)
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webmaster@mysearchisover.com on October 21st, 2005 8:36 am
Fear is the backdrop of our American healthcare system. Another issue is credibility. Even though I have spent more time researching and studying health conditions than most doctors. Most people will believe whatever their doctor tells them. Even if that means taking toxic drugs that could potentially kill them.
PPL-4Ever on October 21st, 2005 12:22 pm
Fear has always sold. If you can offer something that will make a person believe that whatever they fear can be avoided, then you are on the right track to success as long as that fear is shared by a large number of people.
The health care industry is only one of the success stories in this area.
When people realize that they are almost three times more likely to end up in cort than they are to end up in the hospital….
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