The Billion Person Internet

October 26, 2005 by Dane | 1 Comment
In Marketing, Strategy

Globe

Micro ISV:

According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number.

That’s a very, very big ballpark, or more precisely, global digital market one click away from your purchase button.

Your challenge as a micro-ISV is to find say 0.00001 of those users (10,000) and find a problem that they 1) have, 2) don’t want to have and most importantly, 3) will pay money not to have. Then do that a few dozen times. Narrow is good. Narrow is relevant.

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