According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number.That’s a very, very big ballpark, or more precisely, global digital market one click away from your purchase button.
Your challenge as a micro-ISV is to find say 0.00001 of those users (10,000) and find a problem that they 1) have, 2) don’t want to have and most importantly, 3) will pay money not to have. Then do that a few dozen times. Narrow is good. Narrow is relevant.
PPL-4Ever on October 29th, 2005 at 5:26 pm
So, if the company you are involved with is currently servicing over 1.5 Milliion of them, this would be a good thing, right?? :-)