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The Billion Person Internet

Globe

Micro ISV:

According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number.

That’s a very, very big ballpark, or more precisely, global digital market one click away from your purchase button.

Your challenge as a micro-ISV is to find say 0.00001 of those users (10,000) and find a problem that they 1) have, 2) don’t want to have and most importantly, 3) will pay money not to have. Then do that a few dozen times. Narrow is good. Narrow is relevant.

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Comments

  • So, if the company you are involved with is currently servicing over 1.5 Milliion of them, this would be a good thing, right?? :-)

  • i agree on this post! its true many people now are interested on how to to used internet,coz they want to learn about it and most are really using the internet in their business and even in the goverment, because of fast and growing technology! that is why many are using internet now for fast communition also!

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