How to Hire A Design Firm
You’ve read all the articles and can’t possibly stomach one more column on the iPod. It’s clear that design+innovation is the hot topic for business—with businesspeople taking more active notice of the design scene, and designers focusing more on strategy. (It’s not like business and design were so far apart to begin with, of course.) But what about those new to the conversation? If everyone is telling you that design is the differentiator, how do you get started? What are the considerations when bringing on strategic design services?There are many things you need to consider before hiring a design firm, but we’re going to start with three: The Problem (defining your needs), the People (who the players are), and the Partnership (the nature of the engagement). Design firms are businesses, but with unique perspectives and unique work processes. Understanding a bit of the industry culture will go a long way in helping you to establish a successful engagement.
Paladin on November 1st, 2005 5:41 pm
Couldn’t agree more. Some firms are mouthing the lines but others have been there and can share in your vision.
Here’s a small player that “gets it”:
Trevant
jaeda on July 31st, 2008 8:05 pm
yes.. it just depends on the firm, if they really want something new.
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