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Selling Lessons for Techies

Jeff Cornwall:

To be successful, the start-up of a business should involve attention to the product/service and how to connect with customers. For some entrepreneurs selling comes easy; it even seems to come naturally. But, to others, the thought of hawking their goods is a terrifying prospect. They avoid selling by continually tinkering with their product or service.

As Forbes.com points out, this can be particularly true with techies and consultants. They offer some basic tips on successful selling that can help even the most introverted entrepreneur:

  • Explicitly Define The Value You Bring
  • Manage Expectations
  • Price it Right
   

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