Business Opportunities Weblog

November 8, 2005 by Dane Carlson | 2 Comments

Matt Eliason:

No matter what sort of site you have, be it a shopping mall, informational site, blog or specialty product store that features products sold via your affiliation with the merchant, you need to be sure that you are getting the best reward for your efforts. So here are some aspects based on my experience, for potential affiliates of a merchant to consider:

1. Does the merchant’s site have a free call number for telephone sales prominently displayed?
2. Are mainly banner ads offered as the marketing inventory?
3. What is the site’s conversion rate.
4. If the website owner does not know the conversion rate, follow your click-through stats carefully.
5. Is the site easy to navigate, and does all navigation lead to making sales an easy process.
6. Does the site owner communicate?
7. If you have above average programming skills and can integrate databases, ask if you can get data feeds - or a csv file of their products that you can use to populate pages on your site.
8. Reporting and statistics are critical.

In Ecommerce | 2 Comments