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Failed? Try Again

Entrepreneur:

If your business has failed and you want to start anew, Stephanie H. Yeh, co-author with Raymond T. Yeh of The Art of Business: In the Footsteps of Giants, suggests asking these questions about your first business venture:

  • Did I put the customer at the center of my universe? Says Yeh, “Entrepreneurs can get fascinated with whatever hot idea [they have], and they don’t see the customer.”
  • Was I passionate about this business? Why did I want to do this? Was it just for money?
  • Did I target a niche? In a competitive space, did I make my company offering different? Was I better, cheaper, faster than the competition?

Honestly examining these issues can help you prepare for a new business.

   

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