Quixtar’s newest energy drink gets reviewed at BEVNET, the beverage industry’s source for news and reviews.
Despite the fact that this is probably the 2000th entry into the energy drink category, XS Energy has managed to come out with something that’s original — and great tasting. As the name states, XS Rootbeer Blast uses a classic root beer flavor in its zero calorie, zero sugar formulation. We’ve never seen this flavor used in an energy drink and, fortunately for XS, it really works. The sweet root beer flavor has a slightly creamy flavor that’s on par with a standard diet root beer.
The downside of this product is its artificial sweetener aftertaste (ace-k, sucralose blend), but given that it’s an energy drink, this aftertaste is an acceptable part of the placebo effect of the product. The packaging is, in our opinion, a little overdone relative to the other XS flavors, but it still grabs your attention if you are looking at the XS lineup. Perhaps the biggest negative to the packaging is that it looks like a dieter’s product. We think that it will have limited appeal to younger, more active demographics.