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Niche Marketing: The Little Black Dress

Little black dress Lucy MacDonald:

The Little Black Dress Shop in Toronto is a great example of niche marketing. The owner Jay Barrigar has focused on what most women need in their wardrobe – a black dress for dressy and/or evening occasions. She got the idea from The White Shirt Shop. Create an expertise or develop a speciality product, focus on marketing that expertise, service, or product, and you are on your way to giving your business a big boost. Every private practice or small business needs “a little black dress” niche to set them apart.

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  • where is ‘the little black dress shop’ in toronto? can’t find a listing or phone number.

  • There is also a store in Brockville, Ontario called Little Black Dress. They have been open for over 2 years and offer a range of Canadian Designers. With styles from Denim to Cocktail dresses. You should really check them out as well. Little Black Dress, 41 king St West in Brockville Ontario. 613-342-0000.
    Stefanie

  • [...] Business Opportunities Weblog | Niche Marketing: The Little Black The Little Black Dress Shop in Toronto is a great example of niche marketing. The owner Jay Barrigar has focused on what most women need in their wardrobe – a black dress for dressy and/or evening [...]

  • There’s even a niche magazine focused on the little black dress at http//www.LittleBlackDressMagazine.com

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