Niche Marketing: The Little Black Dress
By Dane Carlson on November 11, 2005 in Ideas
The Little Black Dress Shop in Toronto is a great example of niche marketing. The owner Jay Barrigar has focused on what most women need in their wardrobe – a black dress for dressy and/or evening occasions. She got the idea from The White Shirt Shop. Create an expertise or develop a speciality product, focus on marketing that expertise, service, or product, and you are on your way to giving your business a big boost. Every private practice or small business needs “a little black dress” niche to set them apart.
Business Opportunities Weblog editor and publisher Dane Carlson
lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001
. He has added 12,208 posts to the site.
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