Niche Marketing: The Little Black Dress
Lucy MacDonald:
The Little Black Dress Shop in Toronto is a great example of niche marketing. The owner Jay Barrigar has focused on what most women need in their wardrobe - a black dress for dressy and/or evening occasions. She got the idea from The White Shirt Shop. Create an expertise or develop a speciality product, focus on marketing that expertise, service, or product, and you are on your way to giving your business a big boost. Every private practice or small business needs “a little black dress” niche to set them apart.
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uma on January 18th, 2006 at 10:26 am
where is ‘the little black dress shop’ in toronto? can’t find a listing or phone number.
Stefanie Green on January 21st, 2006 at 8:41 am
There is also a store in Brockville, Ontario called Little Black Dress. They have been open for over 2 years and offer a range of Canadian Designers. With styles from Denim to Cocktail dresses. You should really check them out as well. Little Black Dress, 41 king St West in Brockville Ontario. 613-342-0000.
Stefanie
FACT-BANK.COM » Internet Marketing - Niche Marketing on March 26th, 2006 at 10:35 pm
[...] Business Opportunities Weblog | Niche Marketing: The Little Black The Little Black Dress Shop in Toronto is a great example of niche marketing. The owner Jay Barrigar has focused on what most women need in their wardrobe - a black dress for dressy and/or evening [...]