Niche Marketing: The Little Black Dress

By on November 11, 2005 in Ideas


Little black dress Lucy MacDonald:

The Little Black Dress Shop in Toronto is a great example of niche marketing. The owner Jay Barrigar has focused on what most women need in their wardrobe – a black dress for dressy and/or evening occasions. She got the idea from The White Shirt Shop. Create an expertise or develop a speciality product, focus on marketing that expertise, service, or product, and you are on your way to giving your business a big boost. Every private practice or small business needs “a little black dress” niche to set them apart.

marketing


Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.

Another Idea: How to Start a Dress Business


  • uma

    where is ‘the little black dress shop’ in toronto? can’t find a listing or phone number.

  • Stefanie Green

    There is also a store in Brockville, Ontario called Little Black Dress. They have been open for over 2 years and offer a range of Canadian Designers. With styles from Denim to Cocktail dresses. You should really check them out as well. Little Black Dress, 41 king St West in Brockville Ontario. 613-342-0000.
    Stefanie

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  • http://http//www.LittleBlackDressMagazine.com Little Black Dress Magazine

    There’s even a niche magazine focused on the little black dress at http//www.LittleBlackDressMagazine.com