From the press release:
Always thinking of great ideas for your pets? PetSafe challenges the public to enter innovative, quirky, fun or helpful pet ideas between October 1st and November 30th, 2005, on www.ideafetch.com, for the chance to win $40,000 along with having their idea developed into product and sold at PETCO stores nationwide. It’s all part of PetSafe’s first pet “ideaâ€? contest called IdeaFetch. In addition to entering ideas, the public is invited to help select the contest winner by voting online for their favorite entry.
PetSafe’s IdeaFetch is a fun, innovative, consumer-driven contest designed to catch new pet product ideas that enhance the relationship between pet owners, families and their pet(s) and ultimately improve a pet’s quality of life.
“As far as we know there has never been a contest as broad as IdeaFetch or one that allows consumers the opportunity to vote,â€? shares Doug Grindstaff, PetSafe VP of Marketing & Business Development. “The great part is you don’t have to be an engineer or have financial backing to enter; all you need is an idea and love for pets. PetSafe then brings the winning pet product idea to life.â€?