Being First Is Often Enough For The Media

November 28, 2005 by Dane | 0 Comments
In Marketing

Duct Tape Marketing:

Business owners always want to know what they should pitch to media folks to generate a story. Guess what, it’s not your 5th anniversary, unless you are the first business of its kind to actually last five years.

The media loves firsts and so does the market. First to market is news!

Your job is to figure out what you’re first at and make it a core message for the media.

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