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Being First Is Often Enough For The Media
Business owners always want to know what they should pitch to media folks to generate a story. Guess what, it’s not your 5th anniversary, unless you are the first business of its kind to actually last five years.
The media loves firsts and so does the market. First to market is news!
Your job is to figure out what you’re first at and make it a core message for the media.
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