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My thoughts on Web 2.0

Everybody seems to have their own definition of exactly what Web 2.0 is. According to Wikipedia, “the phrase currently refers to one or more of the below”:

  • a transition of websites from isolated information silos to sources of content and functionality, thus becoming a computing platform serving web applications to end users
  • a social phenomenon referring to an approach to creating and distributing Web content itself, characterised by open communication, decentralization of authority, freedom to share and re-use, and “the market as a conversation”
  • a more organized and categorized content, with a more developed deeplinking web architecture.
  • a shift in economic value of the web, potentially equalling that of the dot com boom of the late 1990s

From the Entrepreneur aspect of things, this is very exciting. Tools that were either not available or extremely expensive are now accessible, in most cases, for very little cost. With the breakdown of central authorities in so many places, the playing field has been leveled. I now have a much better chance of winning the competition for a customers most important commodity… their attention.

On the flip side of things, I think Web 2.0 is going to cause a scaled down dot com bust. It’s easy to jump on what’s new, slick and cool. And there isn’t much slicker and cooler right now then a well designed and ajax enabled web application. But there are plenty of people out there thinking there is big money in throwing together well packaged apps that actually have no point and are basically useless.

So as we move into the “new age” keep your head on straight and your feet on the ground. Keep using the same principles that have made you and others before you successful. Don’t view Web 2.0 as a revolution. View it as just another set of tools that helps you reach your goals.

   

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