Business Opportunities Weblog

8 Naming Mistakes to Avoid

By on December 7, 2005 in Ideas

Entrepreneur:

Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified… To help you get off to a good start, read on to discover the top 8 mistakes I’ve found people make when it comes to choosing a name for their business:

  1. Getting the “committee� involved in your decision.
  2. Employing the “train wreck� method of creating a name.
  3. Using words so plain they’ll never stand out in a crowd.
  4. Taking the atlas approach and using a map to name your company.
  5. Turning your name into a cliché.
  6. Making your business name so obscure, customers will never know what it means.
  7. Taking the Campbell’s soup approach to selecting a name.
  8. Choosing the wrong name and then refusing to change it.

via David Lorenzo.

branding planning

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • http://worcester.typepad.com/pc4media Peter Caputa

    Add this one.

    Putting a Z and an S together, so that it is required that you spell the name to everyone you talk to.

    I may be the only dumb person to do this. So, maybe it is obvious for everyone else.

  • http://www.swoclassifieds.com/ Susan

    Well said! I think you’re right. Thanks.

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