Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified… To help you get off to a good start, read on to discover the top 8 mistakes I’ve found people make when it comes to choosing a name for their business:
- Getting the â€œcommitteeâ€? involved in your decision.
- Employing the â€œtrain wreckâ€? method of creating a name.
- Using words so plain theyâ€™ll never stand out in a crowd.
- Taking the atlas approach and using a map to name your company.
- Turning your name into a clichÃ©.
- Making your business name so obscure, customers will never know what it means.
- Taking the Campbellâ€™s soup approach to selecting a name.
- Choosing the wrong name and then refusing to change it.
via David Lorenzo.