Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
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Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified… To help you get off to a good start, read on to discover the top 8 mistakes I’ve found people make when it comes to choosing a name for their business:

  1. Getting the “committee� involved in your decision.
  2. Employing the “train wreck� method of creating a name.
  3. Using words so plain they’ll never stand out in a crowd.
  4. Taking the atlas approach and using a map to name your company.
  5. Turning your name into a cliché.
  6. Making your business name so obscure, customers will never know what it means.
  7. Taking the Campbell’s soup approach to selecting a name.
  8. Choosing the wrong name and then refusing to change it.

via David Lorenzo.

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Originally posted by Dane Carlson on December 7, 2005 in Ideas.


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