8 Naming Mistakes to Avoid


Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified… To help you get off to a good start, read on to discover the top 8 mistakes I’ve found people make when it comes to choosing a name for their business:

  1. Getting the “committeeâ€? involved in your decision.
  2. Employing the “train wreckâ€? method of creating a name.
  3. Using words so plain they’ll never stand out in a crowd.
  4. Taking the atlas approach and using a map to name your company.
  5. Turning your name into a cliché.
  6. Making your business name so obscure, customers will never know what it means.
  7. Taking the Campbell’s soup approach to selecting a name.
  8. Choosing the wrong name and then refusing to change it.

via David Lorenzo.

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