By Ty Tribble on December 12, 2005 in MLM Site
Although spam and information overload has reduced online newsletter open rates in recent years, email newsletters (also called ezines) are still one of the most cost-effective tools you can use to market your business and build relationships that lead to sales.
Here’s why.: Customers and prospects who voluntarily subscribe to your newsletter are giving you the opportunity to establish a relationship with them. All you have to do to build that relationship, establish trust, keep your name fresh in their mind – and nail down sales is to send an informative newsletter to your list on a regular basis. The more people who subscribe, the more sales you’ll be able to land.