Although spam and information overload has reduced online newsletter open rates in recent years, email newsletters (also called ezines) are still one of the most cost-effective tools you can use to market your business and build relationships that lead to sales.
Here’s why.: Customers and prospects who voluntarily subscribe to your newsletter are giving you the opportunity to establish a relationship with them. All you have to do to build that relationship, establish trust, keep your name fresh in their mind – and nail down sales is to send an informative newsletter to your list on a regular basis. The more people who subscribe, the more sales you’ll be able to land.