Archive for December 16th, 2005

Relying on Your Cash Cow Relying on Your Cash Cow

Alex Pooley: It occurred to me while driving to work today that anyone with a job effectively has a cash cow. A cash cow being something that you can rely on to produce income. … A company that sat solely on it’s cash cow is clearly taking a significant risk. Any person relying solely on [...]

 

Undervalued Marketing Opportunities

Small Business Software: Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online [...]