First, let’s define “hype”. The dictionary defines it as to “increase artificially.” Jumping up and down while talking loud and fast, or using a lot of capital letters and explanation points is not hype, that’s just being hyper. Hype has more to do with the substance of what you are saying while you’re being hyper.
There is absolutely way too much hype in this business. One reason for this is that there are so many MLM companies and they are all struggling to find a way to appear different than all the rest. And the level that most of them are going to in this effort definitely involves a lot of hype. That is, they are trying to take the most mundane, “me to” aspects of their company and increase it’s cache’ artificially.