Scene from a coffee shop.   Photo by pussnboots.

Be optimistic, but careful. Starting a new business is hard work and fraught with danger and unforeseen consequences. See this interesting article in Slate about what happened to two people who started a coffee shop and had it destroy their lives:

The failure of a small cafe is not a question of competence. It is a sad given. The logistics of a food establishment that seats between 20 and 25 people (which roughly corresponds to the definition of “cozy”) are such that the place will stay afloat—barely—as long as its owners spend all of their time on the job. There is a golden rule, long cherished by restaurateurs, for determining whether a business is viable. Rent should take up no more than 25 percent of your revenue, another 25 percent should go toward payroll, and 35 percent should go toward the product. The remaining 15 percent is what you take home. There’s an even more elegant version of that rule: Make your rent in four days to be profitable, a week to break even. If you haven’t hit the latter mark in a month, close.

via Business Pundit Rob.

Photo by pussnboots.

Originally posted by Dane Carlson on January 2, 2006 in Uncategorized.

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