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Q&A With Christmas Caroloke Creator

January 12, 2006 by Dane Carlson | 0 Comments

Marketing Sherpa:

Claud Dorton, a gruff white-haired gentleman who says “I’m so old I was in high school when they invented the Univac,” bought a used PC for $290 in 2000. His retirement income was too tight to stretch to a dial-up account (in fact he didn’t even have a working phone line). So he wrote and saved articles to a disk. Then once a week he headed over to the public library to update his personal Web site.

Dorton was a bit lonely and saw the Internet as a way to share a lifetime’s worth of poker playing tips with the world. Then one day he received an email from a for-profit poker site seeking affiliates, and the rest is history. “On a bad month I make $60,000,” he told me.

He gave me two tips to share with other poker affiliate wanna-bes:

Avoid sites that require downloads to start playing. Poker newbies are scared of downloads so your conversions will drop.

Always run factually-written (not salesy) text-links underneath banners instead of just a banner alone. Poker players are “conservative” and dislike clicking on banners because they don’t want to be inundated with pop-ups.