The basis of remnant space advertising is that media companies rarely sell all of their advertising space. Their unsold ad space or time, called remnant space, can often be bought at steep discounts.Think about it: Advertising time and space is a perishable commodity; if it is not sold, it is lost or given away for public service announcements or some other non-revenue producing filler. So, instead of taking a loss for unsold airtime or ad space, media outlets will often take far less than their usual retail fees to unload their remnant space. This means you can buy what is typically expensive media for much, much less than normal.
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