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The People You Know

IMG_1318.   Photo by clgregor.

David Lorenzo:

Now more than ever “who you know� is as important as “what you know�. Small businesses can realize huge results by leveraging the power of the owner’s social network. Most people don’t realize how many people they are actually connected to and how valuable those connections can be. Here are some thoughts on leveraging your social network for success as a small business.

  • Let your friends know you are open for business.
  • Ask for referrals.
  • Hand out business cards.
  • Get on the Internet.
  • Friendships are valuable.

Photo by clgregor.

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