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Advertising on Online Maps

January 17, 2006 by Dane Carlson | 4 Comments

Target from the sky MIT Advertising Lab:

Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses. Scavengeroogle is an armchair scavenger hunt based on the service – you too can have people looking for your brand landmark (like, again, the Target stores).

via TP Wire Service.

In Advertising | 4 Comments

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Comments

  • Jon Gales on January 17th, 2006 2:04 pm

    That Target is right next to Chicago O’Hare–millions of people fly right over it every year. It’s not for Google Maps :P.

    (You can hear the planes as they fly over when in the store–they are about 100ft up. It’s *right* next to the airport.)

  • Peter Cooper on January 17th, 2006 3:59 pm

    More info related to this story here and here. :)

  • SM on January 20th, 2006 12:04 pm

    Let’s be serious! Considering a lot of the Google Maps satellite photos are over 1-2 years old, I think this is a Target store which is simply helping emergency services to locate their store and potentially doing a little branding to airline passengers (location is in a flight pattern for O’Hare) rather than “discovering” the value of rooftop ads.

    Don’t get me wrong… As the usage of mobile wireless grows and more users are utilizing these maps, I think that it’s an idea with legs. Now… it’s just way ahead of its time!

  • Electronic Cash News » Blog Archive » Roof Billboard Advertising With Google Maps on February 10th, 2006 4:27 am

    [...] An example of this type of advertising would be where people are on a real estate site that uses Google Maps and they are looking for a new home. If a business has an billboard advertisement of the right size on the roof, the online home buyers would see the satellite image advertisement at no cost to the business. You could say this is a new way to advertise using product placement. See the Business Opportunities Weblog where there is a satellite image of a Target store roof with a billboard advertisement. [...]

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