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Multifunction Business Cards
A smart business card is a “tool” — a device that aids in accomplishing a task. It gives your contact a reason to keep your card within reach — it adds function to form.Yet, in an effort to save a few pennies in printing, millions of business cards are printed with a blank back–surrendering half the real estate on what is often our most widely circulated print piece. What should you include? Simple, identify the list, conversion chart, table of measurements, glossary of industry terminology, and so on, that most likely leads your prospect to keep your card within reach.
Read the rest for more samples and examples.
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Enthousiasmeren » Blog Archive » Help de klant; gebruik de achterkant van je visitekaartje on January 19th, 2006 3:07 pm
[...] Bron: Ideabook via Business Opportunities Weblog – Multifunction Business Cards [...]
Amy on January 19th, 2006 6:28 pm
I think this is a great idea, when the content on the back has some relevance to the business. For example, the idea of a recipe on the back of a cafe is brilliant. But if there is no content match-up, I think it would just end up looking silly.
However, I really don’t use business cards at all. Most of my sales are done over email. Maybe I could extend this idea to my email signature line? Is there some information I could give that would make my email stand out – other than the basic name/address block? Would love to hear thoughts on this
Dane on January 19th, 2006 9:03 pm
Good point Amy. I’m sure that there are plenty of thing that would work well in a signature. Take me for instance: what if I included the links to the last three posts on the blog in my sig? Would that add value to my messages?
Steve Harold on January 20th, 2006 2:21 am
Great tip about the best use of business cards particularly about the use of the back of the card. Also I do believe on the font of the card less is more. If you cram in too much detail it turns the recipient off from reading it. A good tag line such as Nike’s ‘Just do it’ can be powerful too.
James Dean on January 21st, 2006 1:58 am
Good idea but remember to leave some clear space on the card for notes. ie: add mobile number, appointment time or an alternative contact. This is especially important for sales staff that hand out cards all the time.
Chief Show Officer on February 17th, 2006 8:22 pm
As stated, a chart, calendar or discount offer is a great way to motivate a recipient to keep and remember your card. At ShowOffCards.com we strive to achieve that memorability through the use of an unconventional illlustration. Either way, the goal is to Be Unforgettable.
Steve Harold on July 25th, 2006 7:56 am
Some people use a folded business card. It still is the same size as a normal business card when folded but reveals double the space when opened and can include those appointment times and other marketing ‘copy’ too
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