Archive for January 20th, 2006
Inexpensive Television Advertising for Small Businesses
Spot Runner: Now your local business can compete against the national chains with an affordable, high quality television commercial that rivals theirs. We’ve created a library of world-class ads that your customers will enjoy and remember. via Loyd Schutte.
Guy Kawasaki: Have something interesting to say. Cut the sales pitch. Focus on entertaining. Understand the audience. Overdress. Don’t denigrate the competition. Tell stories. Pre-circulate with the audience. Speak at the start of an event. Ask for a small room. Practice and speak all the time.
Jan 31 an Important Tax Date for Entrepreneurs
USA Today: When you talk about taxes, most Americans recognize the date April 15. That’s when individual tax returns are due. (This year it’s actually April 17 because April 15 falls on Saturday.) But if you’re self-employed or run a small business, there’s another critical date for you to remember — Jan. 31. Jan. 31 [...]
