Archive for January 23rd, 2006
This week’s Carnival of the Capitalists is up at Patent Baristas.
Pay Per Call Advertising For Local Marketing
John Jantsch: Pay per call, like its better known cousin pay per click, is advertising that generates a billable event only when the reader of the ad does something – in this case, makes a phone call. For certain types of local small business advertisers this form of advertising is going be huge. Every major [...]
How To Use Your Weaknesses To Sell More
Jim Logan: First, pretend for a moment you’re your main competitor. What traps would you set if competing against your offering? List everything your competitor is likely to say or highlight in positioning your product, service, and company in a way that makes your offering weak and theirs the better option. Second, stand in the [...]
This week’s Carnival of Marketing is up at The Virtual Handshake.
Turning a Hobby or Passion into a Business
Ecommerce-Guide.com: Bob Walter, a co-owner at Sam Sloat Coins, Inc., a leading dealer in rare coins, sports memorabilia and political memorabilia, knows why so many people who try to turn a hobby or passion into a business so often fail: “Their heart wasn’t really in it.” That and they didn’t understand the business or their [...]
Congrats to our own Tim Grahl and his wife Candace on the birth of their son Connor David.
