IMG_6592.   Photo by bradleypjohnson.

John Jantsch:

Pay per call, like its better known cousin pay per click, is advertising that generates a billable event only when the reader of the ad does something – in this case, makes a phone call.

For certain types of local small business advertisers this form of advertising is going be huge. Every major search engine has made a local search play. It only makes sense that they are going to move into other devices like your phone too.

Photo by bradleypjohnson.


Originally posted by Dane Carlson on January 23, 2006 in Ideas.


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