Pay Per Call Advertising For Local Marketing

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January 23, 2006 by Dane Carlson | 0 Comments

John Jantsch:

Pay per call, like its better known cousin pay per click, is advertising that generates a billable event only when the reader of the ad does something – in this case, makes a phone call.

For certain types of local small business advertisers this form of advertising is going be huge. Every major search engine has made a local search play. It only makes sense that they are going to move into other devices like your phone too.