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Overcoming That Impersonal eBay Feeling

Phil Dunn:

Another drawback for customers shopping online is that the Internet can feel a bit impersonal, isolating, and detached from reality. You can achieve the opposite effect by implementing a few simple strategies to personalize your customer interactions. Small efforts to reach out to customers in such a way can reap huge benefits in customer satisfaction.

Consider the appeal of an old-time general store, with a friendly proprietor who knows her customers by name, treats everyone with sincerity and warmth, and conducts her affairs with dignity and honesty. Retail corporations spend millions trying to cultivate the mom-and-pop vibe.

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  • [...] From Phil Dunn viaDane’s blog… A Little Personality Goes a Long Way Another drawback for customers shopping online is that the Internet can feel a bit impersonal, isolating, and detached from reality. You can achieve the opposite effect by implementing a few simple strategies to personalize your customer interactions. Small efforts to reach out to customers in such a way can reap huge benefits in customer satisfaction. [...]

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