This new ebook (3 versions, 18 pages each, PDF format) explains how I believe some of the new Web 2.0 tools (flickr, de.licio.us, squidoo and others) combine with ideaviruses and the Purple Cow.
Here they are. Free to download from this site, free to post on your site… or to email to your team and colleagues.
Download Flipping the Funnel.
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