Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excelÃ¢Â€Â”whether marketing to new clients or helping existing clients solve their translation workflow problems.
Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friendsÃ¢Â€Â”hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?
It turns out this type of marketing strategy has a nameÃ¢Â€Â”viral marketingÃ¢Â€Â”and is employed in a myriad of ways by various companies on the web. RisquÃƒÂ© lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or Ã¢Â€ÂœseedingÃ¢Â€? commercials on popular blogs and video sites
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