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Advertisers Say Google Ads Work Best
Most marketers – 71 percent – think Google search ads are effective, compared with 62 percent saying so about Yahoo and 49 percent about MSN, reports MediaPost, citing a survey by Outsell. Advertisers who thought Google performed best were the ones with the smallest marketing budgets: Those who said Google ads were “extremely” effective had total budgets averaging $3.7 million, whereas the budgets of those saying Yahoo and MSN were extremely effective averaged $4.6 million. Outsell also predicted that spending on online marketing would grow 19 percent this year, with search increasing 26 percent.
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Jeff on February 2nd, 2006 9:24 pm
Google traffic is often the best and most targeted for myself. Traffic from the other big SE’s pale in comparison
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