Balancing Sales and CEO Roles
Pete Caputa hits on one of the best reasons to employe a salesperson in your small business:
The role of a CEO is to project stability. A CEO should be willing to walk away at anytime. A CEO wants the customer to believe that they can walk away from them at anytime. They don’t need their business. They are the bigger swinging dick and the customer needs them.A salesman is paid to be desperate and that is acceptable. They are paid based on the volume of profitable business they bring in. They are paid to meet quotas. They are paid to call the customer 6 times in 2 days, walk in, work their network to get endorsements to the ear of the end customer. In other words, they are paid to do what it takes to make sure that they get the business. They don’t manage profitability. They just manage price; as much of it as they can get.
Dmitry Yeskin on February 8th, 2006 10:49 am
Yeah, I hate sometime when these salesmans called me or emailed me a several times per 2 days! ;-) Even if I tell them that I don’t need their services anymore, they keep calling… I like to call that as Phone SPAM.
But speaking with CEO is always more better for me. I can almost the same answers without a headache next few days.
Dmitry
tisp on August 4th, 2006 3:58 am
What is software escrow?
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