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Brian Balfour on February 8th, 2006 10:31 am
I’ve found that tradeshows are good networking opportunities as well, but definitely come at a price. Average entry fee for a booth is usually between $2000 and $3000. Remember if you are showcasing a product you will sometimes need more then one booth. They are usually only a 10′ x 10′ space.
Make sure you ask for their attendance statistics to see if it is worthwhile. One of the most important is their attendee to exhibitor ratio. I recommend not entering anything that has less then a 4:1 ratio.
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