Entrepreneurs See Potential in Podcasting
In late 2004, J. Craig Williams discovered a marketing tool that helped bring his small law firm international attention: podcasting.With a few simple pieces of hardware and software, he could create a brief daily radio show — a “podcast” — and anyone with access to the Web could listen. So he bought a microphone, hooked it up to his computer and recorded himself chatting about important cases and other legal news. Then he posted those podcasts online at popular directory sites, as well as his own site, MayItPleaseTheCourt.com.
The results were striking. Listeners — including some lawyers — began to call and ask for legal advice. Attorneys around the country began referring clients to him. He even got calls about potential business from overseas.
Indeed, Mr. Williams says his podcasts have given his six-lawyer practice, WLF Williams Law Firm PC of Newport Beach, Calif., the same marketing reach as multinational firms. “The marketing takes care of itself,” says the 48-year-old Mr. Williams. “All [the podcast] does is give information. If you like the style of writing and speaking, then you’re getting to know me. Then you might call me. It’s not a hard sell.”
Mike Martone on February 9th, 2006 6:50 am
I agree that podcasting is the new blogging “podosphere?”. I have found that people only have so much time to read blogs and RSS feeds in the day. However, we spend a LOT of time on buses, trains, driving in cars, etc. in which we can listen to our blogs and content via podcasting. You can also listen while you do other productive things as well, which is not the case for reading.
ps – Thanks for an informative site! Keep up the great work!
I also wanted to let you know that I have written a 7-part series of articles entitled “Blogging for Business.” It discusses the benefits of blogging and how to go about doing it.
http://verusnova.com/blog/index.php/category/articles/
Online Shopping Stores on February 13th, 2006 5:28 am
Hi
Podcasting is a relatively a novel idea when it comes to using it as a marketing tool.
I doubt it will be effective for all types of businesses.
Ikey
http://www.maychic.com/maysearch.htm
Leave a Reply