Business Opportunities Weblog

February 9, 2006 by Dane Carlson | 2 Comments

Startup Journal:

In late 2004, J. Craig Williams discovered a marketing tool that helped bring his small law firm international attention: podcasting.

With a few simple pieces of hardware and software, he could create a brief daily radio show — a “podcast” — and anyone with access to the Web could listen. So he bought a microphone, hooked it up to his computer and recorded himself chatting about important cases and other legal news. Then he posted those podcasts online at popular directory sites, as well as his own site, MayItPleaseTheCourt.com.

The results were striking. Listeners — including some lawyers — began to call and ask for legal advice. Attorneys around the country began referring clients to him. He even got calls about potential business from overseas.

Indeed, Mr. Williams says his podcasts have given his six-lawyer practice, WLF Williams Law Firm PC of Newport Beach, Calif., the same marketing reach as multinational firms. “The marketing takes care of itself,” says the 48-year-old Mr. Williams. “All [the podcast] does is give information. If you like the style of writing and speaking, then you’re getting to know me. Then you might call me. It’s not a hard sell.”

In Ideas | 2 Comments
Tags: Entrepreneurial Lifestyle, Marketing, Podcasts