Service Finds Its Place Serving Elderly

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February 13, 2006 by Dane Carlson | 0 Comments

Seattle Post-Intelligencer:

John and Pamala Temple’s idea started with a relatively simple premise: It should be easy for kids to find senior housing for their aging parents.

Five years after that brainstorm, the founders of Seattle’s A Place for Mom have built a profitable and fast-growing business with 150 advisers throughout the country doling out advice on everything from meal programs to Alzheimer’s care for 11,000 assisted living facilities.

With the number of people over the age of 65 expected to double in the next 15 years and their children increasingly using the Internet to find information, A Place for Mom looks to be on the cusp of a gigantic market opportunity.

And that has awakened the venture capitalists. Battery Ventures — a Wellesley, Mass.-based firm with $2 billion under management — recently pumped $9.5 million into the company.