For the 18th time since The American Association of Franchisees & Dealers began surveying the ratio of Super Bowl ads purchased by franchised and non-franchised enterprises, the franchisers continue to dominate – this year by a record margin of 82 to 38. According to AAFD Chairman Robert Purvin, who launched the organization’s Advertising Super Bowl survey 19 years ago, “Super Bowl advertising continues to demonstrate the power of franchising. How else can small business owners afford to share their messages with 72 million households at one time?
ABC Network reportedly charged a record top price of $2.5 million per 30-second spot ($83,000 per second). The higher cost did not seem to blunt advertiser demand as the total number of spots was the highest ever recorded, netting ABC an estimated $221 million dollars. Budweiser led all advertisers with 10 spots spread over three brands and a brewers association.
Yet for a single spot of $2.5 million, the advertising cost for a ubiquitous franchise such as Subway breaks down to just $133 when divided between the 22,745 restaurants in the chain. “The collective marketing power among franchised businesses is formidable,” adds Purvin.
Dunkin Donuts – How to open a Franchise
How to open a Dunkin’ Donuts Franchise In case you hadn’t noticed, Dunkin Donuts is on fire lately. They are opening stores it seems everywhere and delivering up some of the best tasting donuts and coffee in the world. Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. […]
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Motiply Mobile App Business
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]