For the 18th time since The American Association of Franchisees & Dealers began surveying the ratio of Super Bowl ads purchased by franchised and non-franchised enterprises, the franchisers continue to dominate – this year by a record margin of 82 to 38. According to AAFD Chairman Robert Purvin, who launched the organization’s Advertising Super Bowl survey 19 years ago, “Super Bowl advertising continues to demonstrate the power of franchising. How else can small business owners afford to share their messages with 72 million households at one time?
ABC Network reportedly charged a record top price of $2.5 million per 30-second spot ($83,000 per second). The higher cost did not seem to blunt advertiser demand as the total number of spots was the highest ever recorded, netting ABC an estimated $221 million dollars. Budweiser led all advertisers with 10 spots spread over three brands and a brewers association.
Yet for a single spot of $2.5 million, the advertising cost for a ubiquitous franchise such as Subway breaks down to just $133 when divided between the 22,745 restaurants in the chain. “The collective marketing power among franchised businesses is formidable,” adds Purvin.
Business owners don’t have the time or know-how to manage their own social media campaigns, yet they know they need to. Start your own business managing social media for local businesses – we provide the website & all the training you will need. Do you enjoy Facebook & Twitter? Why not make a hefty residual […]
Commercial Capital Training
Welcome to Commercial Capital Training Group Own Your Own Finance Business By Completing Our Comprehensive Commercial Loan Broker Training Program Commercial Capital Training Group, LLC 90 State St. Suite #1500 Albany, NY 12207 Commercial Capital Training Group has developed a one-of-a-kind commercial loan broker training program that allows you to own a commercial finance company. With […]
Kona Ice is ranked the #1 New Franchise in Entrepreneur Magazine and rated the highest in Franchisee Satisfaction by TWO separate agencies! Here at Kona Ice, we don’t think it’s luck at all. It’s the combination of a fresh concept, strong corporate support with a vision, and a desire to make the world a better place. So […]