Buyer Distrust Could Harm eBay Sales
Symantec and VeriSign executives on Wednesday urged business leaders to protect the digital economy, warning that if online commerce doesn’t become more trustworthy, consumers might fall back on old-fashioned purchasing methods.
“We can’t go back to the old way of doing business; that’s why creating confidence in the digital world is everybody’s job,” Symantec Chief Executive Officer John Thompson said during a keynote address at the annual RSA Conference here. “Unless each and every one of us, enterprises and consumers, can prove to the other that we are trusted partners, the risks associated with online transactions will become unacceptable.”
Digital interactions touch almost everything consumers do, Thompson pointed out. “Even when we think we’re unplugged, we’re not,” he said. Online transactions impact businesses as well, helping them cut costs, among other advantages. Businesses are thus heavily relying on the efficiencies of digital technologies and looking to employ them further in the future.
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