Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in the face. Keep a pad of paper and a pen in your shirt pocket, your purse or on your bedside table. Or start a pile of index cards with ideas written on them. Periodically throw away the ones that don’t cut it, and hang on to those that might be before their time, says Rita McGrath, author of MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth.Every edition of your daily newspaper contains at least five million-dollar ideas if you know what to look for, says Allen. In fact, he points out, just about every object around you made someone a fortune–whether it’s a lamp, your computer or the paint on your walls. Dream up ways to improve or rework those same products to create another big idea.
Photo by *Mike D.
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