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10 Steps to Marketing With No Money
In the late 80′s Your Business Blogger was part of a medical device start-up. With no money.We were launching new products, with new technology, teaching new surgical techniques, new medicine.
Conventional wisdom dictated hiring a half-dozen advanced-skill nurses to teach around the country. Our Board of Directors said no budget. This was a problem. Our product required extensive inservice training.
With a product that was 100 times the cost of its nearest competitive substitute.
So what’s a thinly capitalized company in trouble to do?
Throw a party.
Photo by David et Magalie.
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