In the old days you needed a big marketing staff, a huge budget, a PR agency, an elaborate press event at a big hotel (with food and drinks), and the attention of the trade press writers to launch your product. And then you would pray that all that investment of time and money resulted in a few good stories published about you. Just to make sure your message got through you would buy print ads in all the major publications. This was a VERY expensive proposition.Today you need none of that.
Remember, sometimes it’s just time to pull the trigger!
Photo by mathewingram.
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