When Wendy Kaufman started her business four years ago, she got a lot of input from people she knew-some useful, some not. The worst detractors cited statistics about small-business failure. “They tell you 90 percent of small businesses fail within five years,” says Kaufman, the 43-year-old president of Balancing Life’s Issues Inc., an executive training company in Ossining, New York. “It’s like the cancer stats.”Kaufman tried to tune out the naysayers. “You end up being very careful about whom you talk to, because if all that negativity hits you on the wrong day, it can be very potent,” she says. “You have to be the kind of person who says, ‘I’m not going to listen to it.’”
More startup entrepreneurs should resolve to ignore those stats because there is no truth to the widely cited figures indicating such high failure rates. In effect, they and some other widely held ideas about entrepreneurship are urban legends–misconceptions that discourage or mislead people who are starting or trying to grow businesses.
Ikey Benney on February 22nd, 2006 at 7:50 pm
Hello:
Wendy Kaufman was smart not to allow anyone discourage her from pursuing her dream of success in a home based business.
Listening to nay-sayers can poison your mind and quickly kill your ambition in life.
Yes, it is true that starting a home business is not easy, but if you’re passionate enough and believed in yourself and quit listening to negative minded people, you can easily pull it off.
Most of the people who fail in online income opportunity have no discipline and are disorganized.
Instead of listening and getting advice from positive minded people who have succeeded, they listen to negative minded people who subconsciously don’t want them to start a business that will make them rise up above them; people like family members, spouses, best friends and colleagues.
They have the mistaken notion that working from home and doing an internet income opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.
They fail to realize that doing a home based can be more demanding than doing a regular job.
Doing a home based requires more discipline and competence than a regular job because you may have to do many different chores all by yourself because at the beginning, you probably will be working alone and may not be able to hire helpers.
This means that you may have to play many roles and do so many things all at the same time.
You may be forced to become a website designer, a copy editor, a sales person, a customer service person, a spokes person, an attorney, a book keeper, an accountant and a publisher all at the same time.
This is one of the biggest reasons why most people fail in a home based because they are unable to play all these roles at the same time.
Another reason why most people fail in a home based is that they don’t spend enough money to promote it.
To attain success in any a home based may require that you spend thousands of dollars.
But most people spend $25 a month to place an ad and if they don’t make any sale, they conclude that the a home based doesn’t work and give up.
They are very magic-minded with unrealistic expectations.
To succeed in any online income opportunity may require that you do different types of marketing and internet promotions.
That surely will require a large capital which most people who dabble in home based business can’t obtain because probably they have no assets and no collateral with which to borrow money from the banks and in addition to that, they may have poor credit history.
If you’re passionate about a home based business, have discipline and is organized and can create an attractive optimized website with hundreds of link exchanges with similarly themed websites and can generate quality leads and have a large capital for both online and offline dynamic marketing and promotion, your chances of success will be high, so don’t be discouraged.
Push ahead and do the best you can.
Success comes to doers and not just dreamers.
Ikey Benney
http://www.maychic.com/clickbankbuddy