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Shifting Your Customers’ Expectations

Eric Searing at Biz Story:

I went into a “hamburger restaurant� the other day. Not the usual mcChains but a different concept. You still placed your order at the front, but then you took a number and found a seat. A few moments later a server brought you your food. While I was engaged in conversation with my friend the server interupted us to inquire if we needed any condiments. A few moments later we were interupted to ask if we wanted desert or more tea. As we got up to take our trays to the trash, a server grabbed the trays from us.

This was not a sit down and get served kind of place, but a hybrid of fast food vs full service. Frankly, it made me uneasy, and I am not likely to frequent that particular place often. Why? Because it doesn’t meet my expectations of what a hamburger restaurant should be. Their concept works well in the mexican or italian food restaurant themes but not for hamburgers.

Perhaps my expectations of what a hybrid restaurant should be, has not been changed yet. Perhaps it is poor execution of what the servers should and should not do. In all fairness the food was good, reasonably priced, and delivered in a timely manner. I was left pondering whether I should tip or not. Is a buck on the table good enough, or should I leave 20% of the purchase price I paid at the upfront register. If I paid by credit card, am I expected to leave a cash tip? Is a $5 hybrid store hamburger better than a chain $3 hamburger or as good as an $8+tip full service burger?

Photo by R@punseLL.

   

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