Caviar Comes to Harlem

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March 1, 2006 by Dane Carlson | 0 Comments

Business Week:

David Mills knows that opportunity comes from taking risks. And he’s definitely a risk-taker. Mills is the force behind the new 1,275-square-foot upscale caviar boutique and tasting bar, Emperor’s Roe Gourmet Emporium coming to New York’s Harlem in March, 2006. Stocking his store with the finest caviar and delicacies such as foie gras, artisanal cheeses, and tins of escargot, Mills is betting that today’s Harlem, with its newly renovated, million-dollar brownstones, is ready for luxury products — like $220-an-ounce Beluga.

While naysayers find caviar and Harlem — for years an economically depressed neighborhood — an incongruous combination, Mills insists the opposite is true. “When I [first] held tastings at hotels many people came down from Harlem,” he says. “There have always been salons in Harlem serving fine wine and cheeses.”